ContentPreneuring -- Building Your Business By Sharing What You Know — How your small business can use the web to find prospects and turn them into customers

Outline

5 Steps To ContentPreneuring

Building Your Business By Sharing What You Know

FOCUS Narrow Niche Goals Why buy Psychographics Demographics Personas	Worksheet: Demo/Psychographics/Geographics Typical customer - age, education, employment, income, married, gender Physical location, distance from you, country, Attitudes, cultural, interests, social influences Worksheet: Personas Describe four potential customers Create some D/P/G descriptions for them Give them a name and a photo Worksheet: Goals Worksheet: Niche


IDENTIFY FAQ Pain Needs Input Focus Group Survey Interview Validate	Worksheet: Info sources Worksheet: Customer pain Worksheet: Survey questions Worksheet: FAQ



GATHER Answers Solutions Techs Case History Front Counter Fixes Outline	Worksheet: Questions with answers Worksheet: People as resources Worksheet: Case histories Worksheet: Outline of content


BUILD Write Create Q&A Interview Style EmailAnswers PPT or Presentation Templates Beta Testing	Worksheet: Q & A interview Worksheet: Article titles Worksheet: PPT presentation Worksheet: Beta test questions



SHARE Promote E-Leaqrning Web Video Handouts Tests Metrics Extras to Measure Launch Market	Worksheet: Promotion opportunities Worksheet: Video chunks Worksheet: Handouts / Job aids Worksheet: Success metrics Worksheet: New Markets Worksheet: Potential partners

Step 1

Step 2

Introduction

Step 4

Get Updates By Email!
Interviews With ContentPreneurs

Havi Brooks of FluentSelf.com
Havi (along with her duck, Selma) is a “Habits Educator” who helps people get unstuck, biggified, and use yoga to find the success that’s inside them already. AUDIO

Jake Ludington of JakeLudington.com
Jake is a technical guru who just loves answering questions about video, audio, and how to make computer stuff work so that you can play your media and watch all those videos of cats falling off of stuff. AUDIO

Mark Silver of HeartOfBusiness.com
Mark combines a spiritual approach to business with a pragmatic no-nonsense workbook style that helps you identify where your heart wants you to go and who the customers are that will love your work. AUDIO

Angela Connor of WRAL-TV
Angela manages an thriving online community for a Raleigh NC television station, where the audience drives the stories and talks back to the screen — in an amazingingly successful model of social media working with traditional media. AUDIO

Charley Gilkey of ProductiveFlourishing.com
Charley’s blog “Productive Flourishing” is the touchstone for people who want to make sure that they’re getting things done. He’s the high priest of ass-kicking, and can make sure that when you set your mind to it the rest of your anatomy follows suit.

Molly Gordon of ShaboomInc.com
Molly knitted her way into an accidential business — helping other businesses — and has never looked back. Now as the mayor of “Shaboom County” she helps other “Accidental Entrepreneurs” navigate the choppy waters of running their own businesses and make their lives dreamy.

Isobel Joely Black of InTheseHeels.com
Isobel is the prolific author of the “Amnar” series, where she takes out her frustrations with swords and chops off the heads of those who oppose her. But if your own demons keep you from writing, she’ll coach you through the rough spots with only ink spilled, and no blood.

Chris Guillebeau of TheArtOfNonConformity.com
“I’m sorry, Chris is not in. He’s in one of the 108 countries he’s already visited on his way to setting foot in every country in the world.” This is a guy who really knows his way around airports, and can help you find your way to an unconventional way of living.

Content on this site is licensed under a Creative Commons Attribution 3.0 License 2009